Outdoor Standard is an app for finding local trails, designed to simplify getting outdoors and make hiking more accessible.

We worked on the brand identity and product design of the app, aiming to make it feel less like a piece of technology, and more like an old, crumpled Lonely Planet guide. A simple two-tone palette, no sharing functionality, and no tracking, encourages users to take what they need and then get off their phone, and get out in the great ourdoors.