Trepo is a personalised nutrition startup, building a physical tracker aiming to make good nutrition simpler and more accessible. We worked with the founder to develop the brand identity, as well as the initial product design, with an emphasis on building a first functional prototype for user testing.
Client
Trepo
Year
2025
Role
Design Consultant
Service
Product Design
Location
San Francisco
Jefa
Jefa is a digital challenger bank for women in Latin America that offers access to savings accounts, loans, insurance, easy payments, debit and credit cards. As the design lead, I built the brand identity from scratch, lead all product design from a UI and UX perspective, and managed the visual presence of the company. Core to all of these design decision was the question: how can we make a bank feel human and trustworthy to people who’ve never had a bank account before?