Vow is a food technology startup based in Sydney, Australia, aiming to "make sustainable food irresistible with cultured meat". As a design consultant, I worked with the Vow founding team to visually conceptualise the ‘Supermarket of the Future’, imagining what lab-grown meat products might look like in the next decade.
Client
Vow Foods
Year
2023
Role
Design Consultant
Service
Concept Design
Location
Sydney
Outdoor Standard
Outdoor Standard is an app for finding local trails, designed to simplify getting outdoors and make hiking more accessible. We worked on the brand identity and product design of the app, aiming to make it feel less like a piece of technology, and more like an old, crumpled Lonely Planet guide. A simple two-tone palette, no sharing functionality, and no tracking, encourages users to take what they need and then get off their phone, and get out in the great ourdoors.