FULL-SERVICE
Jefa
Jefa
Design Lead
Design Lead
Jefa is a digital challenger bank for women in Latin America that offers access to savings accounts, loans, insurance, easy payments, debit and credit cards.
As the design lead, I built the brand identity from scratch, lead all product design from a UI and UX perspective, and managed the visual presence of the company. Core to all of these design decision was the question: how can we make a bank feel human and trustworthy to people who’ve never had a bank account before?
Jefa is a digital challenger bank for women in Latin America that offers access to savings accounts, loans, insurance, easy payments, debit and credit cards.
As the design lead, I built the brand identity from scratch, lead all product design from a UI and UX perspective, and managed the visual presence of the company. Core to all of these design decision was the question: how can we make a bank feel human and trustworthy to people who’ve never had a bank account before?
How can we craft a brand that feels human and trustworthy, while retaining the legitimacy needed for a financial product?
How can we craft a brand that feels human and trustworthy, while retaining the legitimacy needed for a financial product?
The brand needed a major refresh, to pair with the ambitions of the company to go beyond food delivery, and become in all-in-one offering to the region. By simplifying the brand colours, introducing a new typeface, and creating a new system of illustrations and product mockups, we were able to build a compelling set of materials.
The brand needed a major refresh, to pair with the ambitions of the company to go beyond food delivery, and become in all-in-one offering to the region. By simplifying the brand colours, introducing a new typeface, and creating a new system of illustrations and product mockups, we were able to build a compelling set of materials.
In a year and a half, we built a brand that resonated with 150,000 people and created an active community of 15,000.
In a year and a half, we built a brand that resonated with 150,000 people and created an active community of 15,000.
Through direct communication with our audience, thoughtful iteration, and attentional to detail, we built a brand that resonated with our audience. After a year, we had grown a community of 15,000 Instagram followers, with 150,000 women on our product waitlist. Both our customers and investors continuously praised the design and craftsmanship of our product.
Through direct communication with our audience, thoughtful iteration, and attentional to detail, we built a brand that resonated with our audience. After a year, we had grown a community of 15,000 Instagram followers, with 150,000 women on our product waitlist. Both our customers and investors continuously praised the design and craftsmanship of our product.
TechCrunch
Fintech startup Jefa has raised a $2 million seed round to build a fintech startup offering digital accounts with a product specifically designed...
Finovate
“Jefa is a solution for women that empowers them with the tools they need to create a better livelihood,” Smith said…
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© 2024 All rights reserved to Chris Hagan.
© 2024 All rights reserved to Chris Hagan.
chris@bckyardstudio.com
+45 31 26 19 15
FULL-SERVICE
Jefa
Design Lead
Jefa is a digital challenger bank for women in Latin America that offers access to savings accounts, loans, insurance, easy payments, debit and credit cards.
As the design lead, I built the brand identity from scratch, lead all product design from a UI and UX perspective, and managed the visual presence of the company. Core to all of these design decision was the question: how can we make a bank feel human and trustworthy to people who’ve never had a bank account before?