Jefa is a digital challenger bank for women in Latin America that offers access to savings accounts, loans, insurance, easy payments, debit and credit cards. As the design lead, I built the brand identity from scratch, lead all product design from a UI and UX perspective, and managed the visual presence of the company. Core to all of these design decision was the question: how can we make a bank feel human and trustworthy to people who’ve never had a bank account before?
Client
Jefa
Year
2022
Role
Design Lead
Service
Full-Service
Location
Latin America
Vow Foods
Vow is a food technology startup based in Sydney, Australia, aiming to "make sustainable food irresistible with cultured meat". As a design consultant, I worked with the Vow founding team to visually conceptualise the ‘Supermarket of the Future’, imagining what lab-grown meat products might look like in the next decade.